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How Sydney’s advertising Agencies Work

If you are looking for a good digital creative agency, Sydney should be the place you start your search. Sydney has the widest variety of creative agencies in the country and they all come with their own specializations and services to offer. However, if you are just yet entering the world of Sydney’s advertising space, here are a few pointers into how they work and function.

Sydney’s agencies believe in making strong pitches to their clients. So if you are on the lookout for an advertising agency, you need to first shortlist a bunch of prospective agencies and ask them to come and pitch for you. You start off the process by giving them a detailed task which is then conveyed to them in the form of a brief. Think of this as an interview for the agency with a test. They will then come back with a full blown pitch presentation for your brand. Once all the agencies have made their pitches, you can then make an informed decision and pick the right one for your brand. Things will then move on to an even more detailed initiation into your brand so that your new partner agency understands your product just as well as you do. Next, the agency will then decode your brief and start delivering on your scope of work.

Ideally, here are a few practices you should follow to ensure smooth functioning between you and the agency. Have regular meetings; ideally have a phone call once a week and a face to face meeting at least once a month. If you can meet up more often it would always be more preferable. This not only ensures things are running smoothly but also gives you a sense of achievement and progress.

Keep These Points in Mind While Looking For an SEO Agency

SEO forms the backbone of all sustained online marketing activities. It is at the root of all successful campaigns and is usually responsible for ensuring success while staying behind the scenes throughout. But SEO work is not as easy as it may seem. It requires a specialized and dedicated agency that understands your brand. If you are on the lookout for SEO services, here are a few points you should bear in mind.

Content forms the crux of all SEO activities. Preferably, your agency needs to be strong on content creation in addition to offering SEO services, Sydney’s top agencies ideally have a strong content team that first conducts extensive research into your industry and what your brand has to offer. Next, they deep dive into what sort of content your target audience consumes. This is followed by a close review of your existing on page and off page content. With the help of informed keyword creation they should then be able to come up with focused SEO campaigns that reach out to the relevant audiences. Another important quality your SEO agency needs to have is agility and versatility. Online trends keep changing on a daily basis and a good SEO agency should be able to stay on top of all the new trends in the online space. On the other hand, even at a technical level, SEO guidelines for search engines change frequently with every algorithm update. Your agency should have the capability of not only being aware of these regular changes but also how one needs to respond to stay on top of the SEO game.

Ideally, a good SEO agency doesn’t look at the practice of SEO as a hack for generating leads. It is a precise and focused art of increasing the quality and quantity of traffic to your website, and should be treated accordingly.

What you can expect from a Good Digital Marketing Agency

If you are on the lookout for a good digital marketing agency, Sydney should be the point you start searching from. This is because Sydney is a hub when it comes to advertising and marketing, with some of the top firms having their offices here. But what can you actually expect from a good digital agency? Here are a few pointers that should act as a guide when you deal with a good agency.

Right off the bat, your digital marketing agency in Sydney should be able to offer you a package of services. More commonly, you will find agencies that specialize in SEO and content marketing while others might focus more on media buying in the form of Google AdWords, SEM etc. While these specialist agencies are no doubt amazing at their job, you will have the added hassle of dealing with multiple agencies for your marketing and advertising efforts. Another issue with having multiple agencies is that of cohesiveness. No matter how hard you try to maintain a uniform personality and tone of voice, somebody or the other is bound to drop the ball and disappoint you. The best way to solve this issue is to opt for a fully integrated digital marketing agency. Such an agency will be able to provide end to end solutions for your brand, all less than one roof. In such cases, you can rest assured that your creative team is working in tandem with your digital marketing team since it is in their best interest to deliver optimum results as an agency.

Another very important thing you can expect from a good agency is accountability. Especially in the digital space, advertising is very measurable and your agency should be able to accurately tell you how well or how poorly you advertisements are performing.

A Quick Look at the Types of Advertising Agencies in Sydney

If you are on the lookout for a creative digital agency in Sydney or even a regular advertising agency, prepare to be baffled by the sheer variety of agencies out there. Picking the right one for you can be quite a task. So here’s a handy little guide to help you navigate through this maze.

Right at the top of the pyramid you have the giants – the mainline agencies. Most of them have been around for the longest time and are titans of their field. When it comes to mainline capabilities, you will be hard pressed to find a better advertising agency. But if you are looking for creative solutions on the digital space, you will need a solid digital agency to help you out. Digital agencies are masters of the world wide web and understand not only the demands of the medium but are also agile enough to keep up with the fickle and every changing trends of the internet. But even within the umbrella of digital agencies, you have a number of different varieties. Digital creative agencies traditionally offer only creative solutions and strategies for your brand. They will deep dive into the psyche of your audience, gauge your competitors and give you the best possible creative route for your brand. On the other hand, a digital marketing agency offers media buying capabilities. This could include anything and everything from SEO, SEM, and SMM to even PPC campaigns.

If you are looking for a more comprehensive solution, you could always opt for an integrated agency. Such an agency would ideally have separate wings for different sections and have a tendency of providing overall solutions for brands. A great idea for a budding brand would be to invite pitches from these various agencies and see what works best for you.

Why Your Brand Needs To Follow Simon Sinek’s Golden Circle Model

Building a solid brand is never an easy task. It takes years of practice and sustained efforts to create a strong persona that resonates with your audience. Any advertising agency in Sydney can help you build your brand, but as a marketer you need to first have an understanding of what goes into building a good brand. Recently, Simon Sinek changed the game by introducing his concept of the Golden Circle of branding. Sinek himself is a former advertising executive and renowned author who is fast gaining traction around the globe. His Golden Circle theory has proved to be a solid eye-opener for many marketers and hopefully it might help you too.

Sinek explains his theory by giving the example of a very powerful brand – Apple. He states that most brands focus on talking about the “What” of their brand, followed by talking about the “How”. Very few brands take things a step further and address the “Why” of the brand. What he means by this is that very few brands try to communicate about why they exist in the first place, in other words – the bigger picture. Apple on the other hand, has inverted this entire process. This massive brand primarily addresses the bigger picture and only later delves into what it that they exactly do is. One only has to take a look at any Apple advertising campaign to realize how true this is. This particular theory has prompted thousands of marketers to re-think their branding strategies and you should definitely keep this in mind while looking for creative agencies. Sydney in particular has a number of different agencies that specialize in branding and will be able to support the Golden Circle theory.

Creating your own brand’s Golden Circle of the “Why”, “How” and “What” aspects is a process which will take time and sustained efforts. But once you have it in place you will definitely feel a newfound sense of confidence in your branded communication.

 

Signs Your Brand Might Need a Better SEO Strategy

Brands put in a lot of time and effort towards building a strong online presence. The journey begins with the creation of a solid website that provides your customers with a repository of content about your brand. You then have the amplification of your ideas across digital mediums through dedicated branded content, all with the purpose of keeping your brand at the very top of your audience’s consideration. Sadly, one very important point many marketers tend to overlook is the role of SEO in a marketing plan.

Here are a few key pointers to help you figure if your brand might be lagging behind in its SEO game –

  • First, we shall assume you are already on board with a good digital marketing agency, Sydney has some of the best agencies to offer in Australia. While your agency may be optimizing your website according to SEO guidelines, you might feel that you are not quite receiving the kind of traction you hoped for. This is a clear indication that you will need to get your website analyzed by a SEO specialist. The problem is that Google and other search platforms constantly keep changing their algorithms which mean that your SEO strategy will have to be just as nimble. On the other hand, there could be major technical issues like excess usage of keywords, which could be impacting your website’s performance.
  • Let’s move on to off-page SEO efforts. Brands populate the internet with a significant amount of content that redirect to their website. There is a strong tendency to overdo content creation or to do it badly when you do not have the required expertise. If you find your content isn’t performing the way it should, it could be another sign that things are not working with your current search engine optimization efforts. Brands tend to often overlook the quality of the content and end up prioritizing quantity instead. With Google’s bots getting smarter each day, it’s important to remember that poor content can no longer work as keyword fodder. You need to provide your audiences with real value while achieving your SEO goals at the same time.

If you feel it’s time to employ additional SEO services, Sydney might be a great place to start your search. A number of digital agencies are innovating with SEO efforts and have a clear understanding of best practices in the SEO space.

Different Ways Your Brand can Stand Out in a Digital Space

One cannot deny the infinite potential of digital advertising. Every new year seems to not only throw up better ways of taking your message to the Internet audience but also throws out entirely new social media channels through which you can reach them. However, massive as the scope may be, audiences too have evolved to the point where they consume a lot. Which means that any person, anywhere in the world is constantly being fed a tremendous amount of content on a daily basis? Building a brand that truly stands out in the midst of this chaos can seem nigh impossible and yet that is the task of a good digital marketing agency, Sydney being the hub of such efforts.

In order to truly stand out in the digital space, it’s important to first understand your audience. What are their needs and dislikes? When do they buy your product and how do they buy it? All these insights will help you create what is known as contextual advertising. What this does is help your brand communicate with consumers when their buying intent is at its highest point. If your brand can be the one to break through the clutter and talk to me at the right moment, it will make all the difference in the world. Sheer innovation, of course, is the name of the game when it comes to truly distinguishing your brand online. A typical social media user consumes tons of branded content every day without batting an eyelid. Compounding the problem further is the fact that your audience also consumes a lot of non-branded content that may be much better received than your content. In such a scenario, making somebody truly take notice will need a dedicated marketing team and an agency that comes with strong digital marketing services, Sydney once again leading the race. More and more brands have started playing around with the basic UI of these social media sites themselves in order to stand out. One excellent example of this would be the six second YouTube ads that play with a fake skip button. Again this is something that can be provided by any good digital marketing agency. Sydney has been showing a preference for native marketing in recent years. Native marketing is basically just another way you can push your branded content in a palatable manner. It involves crafting your messaging in such a way that it looks like a natural piece of content on the platform and looks nothing like an ad at all. An excellent example of this practice would be thought-leadership blogs one sees so often on LinkedIn.

Recruiting a good SEO agency in Sydney should be your first step followed by finding a good digital marketing agency, Sydney again offering the best options for this. Next, chalk out a strong long-term roadmap for your brand in the social space and discuss how you can truly stand out. If you are flexible with your brand personality, the agency may encourage you to adopt a more distinctive persona and would be able to suggest better options to you as well. The goal is to create a truly distinct identity and this can only happen if you and your agency are on the same page.