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Different Ways Your Brand can Stand Out in a Digital Space

One cannot deny the infinite potential of digital advertising. Every new year seems to not only throw up better ways of taking your message to the Internet audience but also throws out entirely new social media channels through which you can reach them. However, massive as the scope may be, audiences too have evolved to the point where they consume a lot. Which means that any person, anywhere in the world is constantly being fed a tremendous amount of content on a daily basis? Building a brand that truly stands out in the midst of this chaos can seem nigh impossible and yet that is the task of a good digital marketing agency, Sydney being the hub of such efforts.

In order to truly stand out in the digital space, it’s important to first understand your audience. What are their needs and dislikes? When do they buy your product and how do they buy it? All these insights will help you create what is known as contextual advertising. What this does is help your brand communicate with consumers when their buying intent is at its highest point. If your brand can be the one to break through the clutter and talk to me at the right moment, it will make all the difference in the world. Sheer innovation, of course, is the name of the game when it comes to truly distinguishing your brand online. A typical social media user consumes tons of branded content every day without batting an eyelid. Compounding the problem further is the fact that your audience also consumes a lot of non-branded content that may be much better received than your content. In such a scenario, making somebody truly take notice will need a dedicated marketing team and an agency that comes with strong digital marketing services, Sydney once again leading the race. More and more brands have started playing around with the basic UI of these social media sites themselves in order to stand out. One excellent example of this would be the six second YouTube ads that play with a fake skip button. Again this is something that can be provided by any good digital marketing agency. Sydney has been showing a preference for native marketing in recent years. Native marketing is basically just another way you can push your branded content in a palatable manner. It involves crafting your messaging in such a way that it looks like a natural piece of content on the platform and looks nothing like an ad at all. An excellent example of this practice would be thought-leadership blogs one sees so often on LinkedIn.

Recruiting a good SEO agency in Sydney should be your first step followed by finding a good digital marketing agency, Sydney again offering the best options for this. Next, chalk out a strong long-term roadmap for your brand in the social space and discuss how you can truly stand out. If you are flexible with your brand personality, the agency may encourage you to adopt a more distinctive persona and would be able to suggest better options to you as well. The goal is to create a truly distinct identity and this can only happen if you and your agency are on the same page.

Why you Might Need to Rethink your Facebook Strategy in 2018

Think of social media and the first word that comes to mind is Facebook. While it may not have been the first social media site on the planet, it was definitely amongst the first places for brands to properly establish their presence. For years brands and marketers have depended on Facebook to reach their audiences through static posts, memes, GIFs, and videos. However, as any good digital agency will tell you, Facebook has undergone a massive change in recent years, both in terms of audience and content consumption. Let’s dig a bit further into this.

With the advent of Instagram and later Snapchat, a large part of the audience on Facebook started migrating towards these newer platforms. On the other hand, as social media gained prominence, more and more people from the pre-internet era embraced the magic of good old Facebook itself. As a result, more and more brands have started modifying their content strategy accordingly. Younger audiences are targeted more on Instagram while the older crowd can be better reached through Facebook. But that’s just the audience bit. The nature of content itself has changed a lot on Facebook. Gone are the days of simple static posts. With the introduction of elements like cinemographs and UI innovations, more and more brands are trying to stand out with richer media forms. Facebook Live has added another strong element in the mix, creating the need to connect with your audience in real time. Facebook has also adopted Instagram’s stories feature which means ephemeral branded content too has found a new home.

If you are looking for a solid social media agency, Sydney has a lot of options to offer. But make sure you ask them how they can revitalize your Facebook content for you. Be it in terms of basic targeting or overall content strategies, you’ll need an agile agency that fully understands all the innovations of this platform.

HERE’S WHY EVERY STARTUP NEEDS A DIGITAL MARKETING AGENCY

Digital marketing is no longer an after-thought for brands when it comes to deciding the marketing mix. It is becoming more and more relevant with each passing day to the extent where it has become the main consideration for a number of brands. A good marketing agency in Sydney maintains that specially when it comes to startups, digital marketing provides the only feasible route.

Consider this, startups have massive aspirations but limited budgets. On the other hand, their target audience is also extremely well defined. In such a scenario, only digital marketing can help you ensure your media spends don’t get wasted on unnecessary eyeballs. Micro-targeting your audience helps startups in not only saving up on spends but also conducting A-B testing to determine the right media strategy.

On the other hand, startups tend to offer tech-enabled or at least forward-thinking products and services. And as any good digital marketing agency in Sydney will tell you, the best way to reach such an audience is in the digital space. A good social media agency will add a massive boost to your creative strategy as well. Startups need all the attention they can get and all solid roadblock activities in advertising these days are carried out in the digital space.

So, if you are a startup looking to initiate its marketing efforts, you should definitely look at adopting a digital-first strategy. The best way to go about this would be to approach a few digital marketing places and get them to audit your brand. Following this, they will come back and tell you what exactly they can do for your brand and what kind of value they will provide. These insights will prove extremely valuable when it comes to taking the step of entering the digital sphere.

 

 

WHY EPHEMERAL CONTENT IS RULING SOCIAL MEDIA

birthed it, Instagram nurtured it and the world has adopted it with open, gleeful arms – simply put, ephemeral content is here to stay. Ephemeral content is nothing but short-lived content which is only available for a short period of time. And one only must look at the success of Snap chat and Instagram stories to understand how this proved to be a game changer for the way brands approach content creation online. Let’s delve a bit deeper into this amazing phenomenon that has swept the globe.

The biggest attraction lies in the urgency of the content. Users tend to obsessively check their Snap chat and Instagram stories out of a fear of missing out on some important update from their friends or brands. It is a never-ending cycle of gratification and anxiety that keeps people hooked. On the other hand, since it is ephemeral in nature, it also happens to be simple and easy to create. As a result, there is a lot more content out there being churned out on a very regular basis. As any creative agency in Sydney will tell you, this provides immeasurable opportunities for brands to constantly engage with their audience.

Be it in the form of polls, contests or quick updates, many brands have managed to make ephemeral content a part of their daily marketing mix. Whenever any brand or creative digital agency in Sydney comes up with a new campaign, they usually make sure they create a lot of ephemeral content to support their main marketing push. This content can take the form of fun static updates or quick videos, whatever the case may be, they manage to keep the conversation going between the brand and the audience on social media.

Snap chat is particularly self-aware of its importance to brands. Which is why filters have become such an important marketing tool. A number of brands leverage Snapchat’s filter option to give users a unique experience.

Ephemeral content empowers users in a way no other social media tool can ever achieve. While Facebook introduces you directly to a feed and nudges you towards consuming content, Snap chat and Instagram push you towards creating ephemeral content. They want you to constantly present yourself to the world and reach out to make real connections. They further incentivise this by offering you a number of different tools like stickers, animations, filters etc. to get as creative as you can.

Here’s an important point about ephemeral content that many a creative agency in Sydney might overlook – it provides room for experimentation. You can do everything from product launches to user testimonials to simple day to day communication without the fear of long-term repercussions since the content is going to disappear soon anyway. This does not mean you go crazy with your content, but it does provide plenty of room for trial and error, helping you to figure out what kind of content resonates with your audience and what doesn’t.

 

 

Challenges of Creating Impactful Thought-Leadership Content

Many brands approach agencies and demand thought-leadership content. They all want to stand out in their field as pioneers of innovation and captains of industry. And while a good creative agency in Sydney may be able to help you out in this respect, many brands end up biting more than they can chew with this sort of content. This is because creating true thought-leadership goes beyond just generating content about your relevant industry.

In the race to venture an opinion, many brands forget to actually come up with a unique insight. There are plenty of voices out there trying to talk about the same topic and your content will end up getting lost in the clutter. People respect Steve Jobs’ ideologies about management and leadership not because they sounded familiar but because they stood out, he only spoke when he had something to say.

Then you also have the vicious circle of credibility. The main reason why many brands choose thought-leadership content is so that they can establish authority in their field. However, you will be taken seriously only if you have some credibility and authority in the first place making this a rather vicious circle. In this case, it is a good idea to partner with other channels and media that come with their own established credibility.

The biggest challenge brands face is with the actual quality of the content they generate. So if you are looking for a good digital creative agency, Sydney offers a range of options. Pick one that you feel will be able to generate content that is of real value. It also becomes important to consider just how well your field is understood by the agency. A solid study of existing thought-leaders is also advisable.

Signs that your Business Needs Help from a Digital Agency

Making noise for your brand in the digital space is not an easy task. With so many voices out there clamoring to be heard, simply being the loudest is not enough. Most brands believe that if they pump in enough money in the digital space, they can make do with an in-house agency or their mainline creatives can simply be replicated on digital. This is a grievous error, one that many companies realize the hard way.

So, if you are amongst those brands or companies who believe they don’t need the help of a digital agency, here’s a handy checklist of signs that should help you evaluate your brand’s digital presence.

  • Analyse your leads and make note of how relevant they are. Are you reaching out to the right audience? If not, you probably require a good agency to step in and rectify it.
  • What kind of customer acquisition costs are you getting for your marketing effort? How does it compare to other brands in your category? If you find yourself sorely lacking, that’s another red flag.
  • How well recognized are your creatives? If your target audience cannot strongly associate with your brand by just viewing one creative, your branding efforts could be lacking. That’s when you would need a creative digital agency in Sydney to step in.
  • How have your past digital campaigns been? What were the results? If you haven’t been impressed then it’s definitely a clear indication for you to consider hiring professionals.
  • How is your brand perceived by the audience? Anybody can come up with creative communication but strong, sustained digital marketing is all about creating a good online persona. Again you would require the services of creative agencies; Sydney would be a great place to start looking.

Formulating Digital Strategy for your Brand In 2018

The digital marketing scenario is changing and evolving every day. Formulating and executing the right digital strategy for your brand requires an agile agency which is at the top of the game as far as marketing trends are concerned. A good digital marketing agency in Sydney, for instance, will understand the importance of this agility and will be able to serve you accordingly.

2018 is all about conversations in the social space. Brands are no longer preaching to their audience but rather striking up conversations on the digital space. Through influencers and other affiliates, they have started to engage with their customers at a more meaningful level. Social listening has become a very important part of the social media strategy. For this, you will need an agency that perfectly understands this concept of flexibility and agility. Thankfully, if you’re looking for a social media agency Sydney will offer you a range of solutions.

Rich media has become another important aspect of a powerful digital strategy. The days of static content have come to an end. Everybody wants to consume video content that can draw and sustain eyeballs. Ephemeral content in the form of quick videos seems to have become the preferred form of content consumption and once again, it’s important that you have an agency that can deliver this for you. Producing video content is not as time and resource consuming as it was till even two years ago. A lot of agencies are now promoting the creation of bulk video content which can be used to sustain communication over a long period of time. Instead of posting low-quality content too frequently, more and more brands understand the importance of rich content going out at regular intervals.

In 2018, it’s very important for you as a brand to think on your feet if you want to survive in the digital space. Talking to your TG in a way they understand is the need of the hour and it’s extremely important to find an agency that can work with you well on this.