Digital marketing has finally come into its own. In 2019, if your brand doesn’t have an online presence and you aren’t identifying and reaching out to your audience online, you are most probably missing out. The reason for this is that a large chunk of people spend a lot of time online these days and digital marketing simply makes a lot of sense. Even from an economic standpoint, it is easy to justify spends on digital since you can track and measure your returns on investment. However, most brands usually stop their efforts at social media and social media marketing. Search engine optimization is a massive tool and definitely one that you should be employing for your brand. Let’s explore this in some more detail and understand how the right SEO company (Sydney) can truly make a difference to your brand.
Think of the number of times you Google something every day. These days, no matter what it is that we need or are looking for, we end up on some search engine and type in our queries. Everything from flight tickets to food is now available to us at the tap of a button. Now think of the number of times you scroll once you get a few results. Most of us only look at the top results and few barely go beyond the first page of their search. The pages and brands that rank at the top of the search results are there by the virtue of a some agency’s SEO services. Sydney‘s SEO agencies are well versed in craft of SEO and take great pains to ensure that their brands rank highest in search results. This is achieved through on-page and off-page SEO. If you hire an SEO agency (Sydney), the first thing they will do is evaluate your online pages. They will do a deep dive into your website and its content and will appraise you of its health. If you want your page to rank strongly on search results, there are certain Google guidelines and best practices that you need to follow. Understanding and evaluating this is a complex process after which they will then suggest changes. They might even ask you to add content and help you with the process of content creation that will yield results. The end result with a strong website with the right content. Off page SEO on the other hand will involve populating content about your brand across the web. This will be content that would most interest your target groups and will backlink to your webpages. All of these efforts will play a vital role in affecting your page rankings.
If you are looking for a good SEO agency, Sydney‘s agencies will offer you the best services money can buy. What this means is that they will do everything possible to ensure you get the desired results. One thing you need to bear in mind while selecting an SEO agency is that they need to be extremely agile. SEO guidelines can change at a moment’s notice and they need to have the skill to react to changes quickly.
When it comes to picking a digital marketing agency, Sydney’s agencies are right at the top. This is because they function in a particular way that just makes them absolutely unique. On the face of it, almost every agency works in much the same way, but when it comes to digital marketing there is a certain attitude that is essential for you to work well with brands. Let’s dive deeper into this and understand it in more detail.
If you are looking for digital marketing services, Sydney‘s agencies won’t come on board with the mentality of an agency. Because they understand that when it comes to the digital ecosystem, brands require much more than just an agency that has its back when it comes to advertising. Given the nature of the Internet, brands need to be extremely agile. What this means is that they need to actively look out for trends and try to figure out how to capitalize on them. All of this needs to happen extremely quickly since trends can shift and change within hours. As a result, you need an agency that functions as a digital partner. Somebody who is fully aligned with your brands and your objectives and believes in your vision for the brand.
Sydney’s agencies are extremely equipped when it comes to dealing with communication online. They understand the importance of agility and yet won’t compromise on your brand personality and attitude. The onus also lies on you to ensure that they are fully aligned with your brand. Give out clear briefs and encourage co-operation. This involves keeping open lines of communication so that they both of you can work in tandem to create good work. All you need to do is find the right agency that is fully committed to your brand.
Digital marketing is no longer an after-thought for brands when it comes to deciding the marketing mix. It is becoming more and more relevant with each passing day to the extent where it has become the main consideration for a number of brands. A good marketing agency in Sydney maintains that specially when it comes to startups, digital marketing provides the only feasible route.
Consider this, startups have massive aspirations but limited budgets. On the other hand, their target audience is also extremely well defined. In such a scenario, only digital marketing can help you ensure your media spends don’t get wasted on unnecessary eyeballs. Micro-targeting your audience helps startups in not only saving up on spends but also conducting A-B testing to determine the right media strategy.
On the other hand, startups tend to offer tech-enabled or at least forward-thinking products and services. And as any good digital marketing agency in Sydney will tell you, the best way to reach such an audience is in the digital space. A good social media agency will add a massive boost to your creative strategy as well. Startups need all the attention they can get and all solid roadblock activities in advertising these days are carried out in the digital space.
So, if you are a startup looking to initiate its marketing efforts, you should definitely look at adopting a digital-first strategy. The best way to go about this would be to approach a few digital marketing places and get them to audit your brand. Following this, they will come back and tell you what exactly they can do for your brand and what kind of value they will provide. These insights will prove extremely valuable when it comes to taking the step of entering the digital sphere.
birthed it, Instagram nurtured it and the world has adopted it with open, gleeful arms – simply put, ephemeral content is here to stay. Ephemeral content is nothing but short-lived content which is only available for a short period of time. And one only must look at the success of Snap chat and Instagram stories to understand how this proved to be a game changer for the way brands approach content creation online. Let’s delve a bit deeper into this amazing phenomenon that has swept the globe.
The biggest attraction lies in the urgency of the content. Users tend to obsessively check their Snap chat and Instagram stories out of a fear of missing out on some important update from their friends or brands. It is a never-ending cycle of gratification and anxiety that keeps people hooked. On the other hand, since it is ephemeral in nature, it also happens to be simple and easy to create. As a result, there is a lot more content out there being churned out on a very regular basis. As any creative agency in Sydney will tell you, this provides immeasurable opportunities for brands to constantly engage with their audience.
Be it in the form of polls, contests or quick updates, many brands have managed to make ephemeral content a part of their daily marketing mix. Whenever any brand or creative digital agency in Sydney comes up with a new campaign, they usually make sure they create a lot of ephemeral content to support their main marketing push. This content can take the form of fun static updates or quick videos, whatever the case may be, they manage to keep the conversation going between the brand and the audience on social media.
Snap chat is particularly self-aware of its importance to brands. Which is why filters have become such an important marketing tool. A number of brands leverage Snapchat’s filter option to give users a unique experience.
Ephemeral content empowers users in a way no other social media tool can ever achieve. While Facebook introduces you directly to a feed and nudges you towards consuming content, Snap chat and Instagram push you towards creating ephemeral content. They want you to constantly present yourself to the world and reach out to make real connections. They further incentivise this by offering you a number of different tools like stickers, animations, filters etc. to get as creative as you can.
Here’s an important point about ephemeral content that many a creative agency in Sydney might overlook – it provides room for experimentation. You can do everything from product launches to user testimonials to simple day to day communication without the fear of long-term repercussions since the content is going to disappear soon anyway. This does not mean you go crazy with your content, but it does provide plenty of room for trial and error, helping you to figure out what kind of content resonates with your audience and what doesn’t.
Making noise for your brand in the digital space is not an easy task. With so many voices out there clamoring to be heard, simply being the loudest is not enough. Most brands believe that if they pump in enough money in the digital space, they can make do with an in-house agency or their mainline creatives can simply be replicated on digital. This is a grievous error, one that many companies realize the hard way.
So, if you are amongst those brands or companies who believe they don’t need the help of a digital agency, here’s a handy checklist of signs that should help you evaluate your brand’s digital presence.
- Analyse your leads and make note of how relevant they are. Are you reaching out to the right audience? If not, you probably require a good agency to step in and rectify it.
- What kind of customer acquisition costs are you getting for your marketing effort? How does it compare to other brands in your category? If you find yourself sorely lacking, that’s another red flag.
- How well recognized are your creatives? If your target audience cannot strongly associate with your brand by just viewing one creative, your branding efforts could be lacking. That’s when you would need a creative digital agency in Sydney to step in.
- How have your past digital campaigns been? What were the results? If you haven’t been impressed then it’s definitely a clear indication for you to consider hiring professionals.
- How is your brand perceived by the audience? Anybody can come up with creative communication but strong, sustained digital marketing is all about creating a good online persona. Again you would require the services of creative agencies; Sydney would be a great place to start looking.
The digital platform took the world by storm on its entrance, especially when it came to merchandise. People can so easily sit back at home, relax and check their favourite products out and even buy them and get delivered ate their door step without having to move at all. This is the power of digitalisation today. With everything going digital you can buy everything from books, to clothes, to food, to movie and flight tickets and eve valuable jewellery online. Such is the power of internet and such is the power of digitalisation
But the question that arises is, how do they buyers come to know about the products and where they need to check them out. Or how do buyers today know about the existence of any brand other than through traditional media like print, radio and television. Well the answer to this is social media. If you visit any social media agency Sydney based, you will get to see the number of things that are possible to do today with the help of social media in order to increase the reach and growth of your business. With this, you can even filter out the audience that you want to target, filter them and accordingly place your ads.
When you hire a digital agency, it is important to see if they understand your business thoroughly and also it is vital that you do a study of their past clients and the work that they have done for them. This way you will get a clearer idea of whether you should hire this agency or not. Through the power of social media, you can reach out to the maximum number of your relevant audience which in turn may boost the sales of your business. Social media has definitely come as a boon to businesses, it is important to use it wisely.
With digitalisation having taken over the world, everything around is possible to do online. Be it shopping, booking tickets for your flight or a movie show, getting your study material or even navigating your way to a destination if you are lost. You can get all of it on this world of internet today. That is why too, there are many digital marketing services Sydney based today that help their client in meeting this requirement, using this opportunity judiciously and then getting profit out of all this.
A few decades ago, there was no concept of digital marketing. But today, people prefer digital marketing not just because it is cheaper than the traditional print media, television etc, but also because, it is easy to filter your target audience, give us a massive reach and display your ad across the globe on social media without a lot of cost. Facebook, YouTube, Twitter and Instagram and major social media platforms that businesses today are active on to connect with their target audience so as to convey to them about the new things and innovations that it has bought with itself. It not just helps its current customers, but it is also useful in terms of attracting newer customers and investors as well.
A digital marketing agency Sydney based would recommend targeting your customer over social media as you can avoid the cost of targeting even those customers to which these ads might be totally irrelevant too, which would usually happen in the Tv and print media. People today like things to be quick. Therefore, advertising on social media involves crisp information sent out in the crowd with a much crisper form of text and content with other things into limelight. So, when you choose an agency for advertising online, it is very important that you choose them carefully.