Growing up, I always thought media agencies or marketing agencies would be intimidating. As a child I remember watching these confident media woman who spoke without fear, fought for their ideas and knew their place in their surroundings. I always aspired to be like them and here I am. Compared to a particularly scholarly profession such as a doctor or lawyer, media is a field that is much more laid back and relaxed.
Although I do like to think that in media we incorporate both medicine and law. We might not literally heal the wounded, but we provide solace to the mind and can just as easily take it away. Law is something we battle on a daily basis. We defy, we bend and we create the law.
Zooming into the media profession, I am talking about advertising. Advertising seems so much fun when it pops on your TV and as a child you get the notion that advertising is for celebrities. Which is what attracted me to advertising like any other naïve 5 year old, and here I am today as an advertising professional.
Before I became one however, there were many mountains I had to pass, mountains called interviews. Every time I entered an advertising agency in Sydney I was left gaping at the creative and quirky interiors. Creative minds thrive in creative environments; that is the philosophy behind it. Whether true or not, I’m not one to complain as it makes anyone excited about working in such spaces.
Finally, after eyeing all the advertising agencies in Sydney, I finally managed to find my place in a black and yellow den of random weirdos like myself. As a first timer, I couldn’t have been more thankful for choosing advertising as a profession as the reception is warm and welcoming and accepting of your individual personality.
There has been a massive explosion in terms of business in the field of marketing over the past decade, ever since top companies decided to promote their brands and products using Social Media. What is Social Media? Why is it so hyped? Social Media is basically a platform where one can put their brand out there and keep consumers in the loop of everything from scratch. This helps build up the product and attracts a better audience, leading the company to climb up the success ladder in no time. Social Media has been brought about by the remarkable increase in the progression and adaptation of technology.
Marketing is the core of a brand being built. While, we’ve spoken about what Social Media is, and why is it so essential today, let’s reflect a little more on how far Social Media is used as a marketing strategy globally. Sydney, one of Australia’s most happening city, successful that any other and still on the rise to greater success. Sydney has a humongous number of Advertising and Marketing agencies. Do companies in this vast city also use Social Media to market top brands? Well, of course, yes! There are so many Australian brands, a new one rising up every fortnight and by shining a light on them so that the product can build up a happy audience; they are marketed using Facebook, Twitter, Instagram, even videos about the making of the brand, etc on YouTube. Amazing!
Many social media agencies today, create websites, post attractive adverts on all the social media platforms possible to create awareness, one among many about a particular brand or product. It takes a lot of ideas and thinking outside the box to market a brand on social media as each thing that goes up on the net has to stand out in the crowd and differ from the many other competitors that the brand has. It takes a million heads to be out together to come up with one superb idea.
Marketing a brand could get tedious at times, well, most times. Spontaneity should flow at the tip of ones fingers when it comes to marketing but now with social media, everyone are so tech savvy that it cuts down on a lot of manual work, although it still isn’t a piece of cake, but by handing over your brand to the right social media agency is most important.