Think of social media and the first word that comes to mind is Facebook. While it may not have been the first social media site on the planet, it was definitely amongst the first places for brands to properly establish their presence. For years brands and marketers have depended on Facebook to reach their audiences through static posts, memes, GIFs, and videos. However, as any good digital agency will tell you, Facebook has undergone a massive change in recent years, both in terms of audience and content consumption. Let’s dig a bit further into this.
With the advent of Instagram and later Snapchat, a large part of the audience on Facebook started migrating towards these newer platforms. On the other hand, as social media gained prominence, more and more people from the pre-internet era embraced the magic of good old Facebook itself. As a result, more and more brands have started modifying their content strategy accordingly. Younger audiences are targeted more on Instagram while the older crowd can be better reached through Facebook. But that’s just the audience bit. The nature of content itself has changed a lot on Facebook. Gone are the days of simple static posts. With the introduction of elements like cinemographs and UI innovations, more and more brands are trying to stand out with richer media forms. Facebook Live has added another strong element in the mix, creating the need to connect with your audience in real time. Facebook has also adopted Instagram’s stories feature which means ephemeral branded content too has found a new home.
If you are looking for a solid social media agency, Sydney has a lot of options to offer. But make sure you ask them how they can revitalize your Facebook content for you. Be it in terms of basic targeting or overall content strategies, you’ll need an agile agency that fully understands all the innovations of this platform.
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